Overview

Project: Client Name, Website Development, Content Writing, and Editing
Needs: Potential client cites a website that is not "up to par" for attracting grantors and other stakeholders. The client also asks for a more human service-oriented feel.
Solution: In communicating with potential grantors, employees, clients, and other users, the verbiage of your website is of the utmost importance. Fortunately, conveying an open and welcoming tone is easily accomplished with the "right" copy.
Who We Are: GardenWall Publications LLC is a content and copy development agency based in Lansing, Michigan. Principal writer and owner Allena Tapia earned a BA in English from Michigan State University, interning at both non-profits and magazine publishers. Following full-time editorial and marketing work with Lansing Community College and Michigan State University, Tapia launched GardenWall Publications to provide copy and content on a freelance basis. Staff includes contractual, administrative assistants, translators, and proofreaders.
This biography above was a required part of the proposal. I am careful to outline for the client that I am the main contact and writer for this project, but I do address how my business tends to work here: The client project is pitched as contract working directly with head writer Allena Tapia, with intermittent support (research, billing) from administrative staff.

Credibility/Experience: A comprehensive client list is included as Appendix 1 with this proposal. (Appendixes are a normal part of RFPs). An appendix lists national-level clientele willing to provide reference and comments on past GWP LLC deliverables. Related clientele includes non-profits like the Example Client Name and Another Example Client Name. SEO-specific experience is provided by Another Past Client Name. This client is an industry leader in SEO work and spares no expense in training writers like Tapia in the latest SEO practices, which change daily. SEO experience and continuing exposure to Google's ever-changing rules ensure that your SEO pages and costs are not money wasted.
Deliverability: (This is the nitty-gritty, very important pieces to include in your RFP.) Copy, as described in features below, is deliverable via Word documents and email within the timeframe stated (per client's RFP). Vendor guarantees deliverables and cites past client satisfaction as proof of deliverability of project.